Conversion Rate Optimization (CRO) is a data-driven approach to improving the percentage of website visitors who perform a desired action, such as making a purchase, signing up for a newsletter or watching a video. CRO is an essential part of any digital marketing strategy as it can help companies increase revenue, leads and customer engagement.
SEO and CRO: A symbiotic relationship
SEO and CRO are often closely aligned, as both focus on improving the user experience on a website. Decisions taken to improve SEO, such as optimizing website content and keyword research, can also have a positive impact on CRO. Instead, CRO experiments can provide valuable information for SEO, such as which site elements are most effective in converting visitors.
Moz resources on conversion rate optimisation
Moz, a leading provider of SEO and digital marketing tools, offers a variety of resources on conversion rate optimization. These resources include:
What is Conversion Rate Optimization?: A free learning resource center that provides an introduction to CRO.
What happens when SEO and CRO are in conflict?: An article discussing how to avoid conflicts between SEO and CRO.
10 CRO truth bombs that will change the way you think: an article that debunks common CRO myths.
6 CRO mistakes you can make: an article identifying common CRO mistakes and offering tips to avoid them.
Easy marketing investments to improve your ecommerce store: an article offering ideas for A/B testing on ecommerce websites.
By leveraging these resources and implementing CRO best practices, companies can increase their website conversion rates and achieve their digital marketing goals.
