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Project Management

4 key content marketing trends for 2023

Content marketing trends evolve in 2023 Content marketing remains a powerful tool for attracting and converting customers. As the field evolves, marketers are adopting new strategies and technologies to create engaging and effective content. Key trends Engaging short-form video for mobile devices: videos continue to dominate content consumption, with short-form videos gaining popularity. Brands should […]
Design

10 steps to an effective UX strategy

Effective UX strategy: a 10-step guide In today’s digital landscape, user experience (UX) has become critical to business success. A well-designed UX strategy can increase customer satisfaction, increase engagement and ultimately generate revenue. Here’s a comprehensive guide to developing an effective UX strategy: Identify the problem: start by clearly defining the UX problem you want […]
Performance

9 SEO content writing tips to outperform your competition

Boost your search rankings with these 9 tips for writing SEO-friendly content In today’s digital landscape, effective SEO strategies are crucial for businesses to thrive online. One of the key aspects of SEO is creating high-quality content that attracts and engages users. Here are nine tips for writing content that will help you beat the […]
Project Management

AI in digital marketing: what is AI in digital marketing?

Artificial intelligence is revolutionising digital marketing: how artificial intelligence is improving customer experience and driving business growth Artificial intelligence (AI) is rapidly transforming the digital marketing landscape, giving marketers powerful tools to improve customer experiences and achieve business goals. AI’s ability to collect, analyse and interpret large amounts of data allows marketers to gain deeper […]
Project Management

Conversion Rate Optimization (CRO): The science of increasing website user actions

Conversion Rate Optimization (CRO) is a data-driven approach to improving the percentage of website visitors who perform a desired action, such as making a purchase, signing up for a newsletter or watching a video. CRO is an essential part of any digital marketing strategy as it can help companies increase revenue, leads and customer engagement. […]
Content

Checklist for your creativity

Unleash your inner creativity with these 8 practical tips In the dynamic world of marketing, creativity is an essential ingredient for delivering campaigns that resonate with audiences and generate results. While some individuals may seem to possess an innate creative spark, creativity is not a gift bestowed upon a select few; it is a skill […]
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